Adressing the reader’s senses: How to make technical content more interesting

Brain and learning research has found that the content of a message is better understood and more convincing when it evokes positive emotions. When explaining the functions of a product to someone, addressing emotions in learning contexts is relevant. During application training sessions, participants are often send to sleep by boring or highly complicated learning content. The written and verbal explanations including presentation slides with densely packed text seem to go over the head of most participants.Sales and marketing managers